Feck that for a swear word!

And so the debate about swearing in the broadcast media rages on: this week TV chef Jamie Oliver joins Jonathan Ross in the ranks of TV personalities who are to be linguistically 'neutered'. But in the midst of the sea of language that is coming to be seen as ever more unacceptable, there exists a small island of tolerance... a final stronghold of mild expletive... a last bastion of semi-taboo language. Yes, I'm talking about FECK.

Immortalised by that fantastic comic creation Father Jack from the equally-fantastic 90s alternative sit-com Father Ted, 'feck' is an Irish word that suddenly found its way into common usage in British English slang. Whilst there's no doubt about the context in which Father Jack uses the word, in its wider and general use in Ireland it is actually not synonymous with the similar-sounding word that differs from it by only one vowel (he said, coyly). You can read what the OED has to say about the origins of 'feck' here, and its background and usage are also discussed in this article, which focuses on the word in response to a ruling by the Advertising Standards Authority that 'feck' is not a swear word and its use in a current Magners Cider advert (in which bees are told to 'feck off') is therefore entirely acceptable.

Well, that's one view. Another view, of course, would be that whatever the actual origins of the word, and regardless of its traditional usage, it has now come to be used in exactly the same way as its cousin 'f*ck' (largely - though probably not entirely - thanks to Father Jack), and therefore, the argument goes, it should be treated in just the same way. This is an argument, incidentally, that has been rehearsed with reference to a certain word used frequently on the new 'rebooted' Battlestar Galactica series (I know, I know, more sci-fi anorak references... but they're always so relevant!). This TV show is set somewhere out in space, sometime in the future.. or maybe the past (don't get me started on that one). Anyway, the writers of the show have managed to get around the stringent US censorship rules by inventing their own term to replace the F-word, and that word is 'frak'. Its use is exactly the same as the f-word that we know and love/loathe* (delete as applicable) and, to be honest, I'm surprised they get away with it on prime-time TV! Have a look at this compilation and you'll see what I mean.