Accentuate the positive (or negative...)

With regional variation featuring as a significant element of the ENA5 Language Variation and Change paper and a possible focus of the ENA6 Language Debates paper, two articles on attitudes towards regional accents and dialects have made a timely appearance in the news media this week.

In the first article an MP from Wearside in the North-East of England argues that negative attitudes towards her accent once lost her a job. This might surprise you, given what we've been saying about the increased popularity of the varieties of the North-East over the past few years, and the article does indeed go on to acknowledge this, pointing out that the negative attitudes which this MP experienced actually occurred 20 years ago. It's a good example of how the fortunes of a regional variety can change in a relatively short period of time.

A separate article in this week's Guardian discusses the use of regional accents in advertising campaigns, observing that not everyone likes to hear their own accents used on TV:

The research clearly shows that the accent used in radio and TV advertising can
have an impact on how the ad is received," said Brian Jenkins, the head of radio
at the COI. "Regional accents can make a difference but not necessarily a
positive one. There was quite a negative reaction from people in Birmingham and
Bristol to their own accents," he said.
Jenkins added respondents in both
cities were "very proud" of the way they spoke, but seem to have been affected
by "other people's perceptions of their accent".

It's well worth reading the full article as it will give you some excellent ammunition when it comes to your exam.